At QNB, our position as a leading financial institution in the Middle East and Africa brings both the reach and responsibility to help drive positive environmental change. 
The QNB Blue Pledge brings this responsibility to life by mobilising our employees and international network around a shared commitment to protecting the marine environment.
This initiative represents a new shift in the implementation of numerous environmental projects and initiatives aimed at protecting, diversifying, and preserving environmental resources.

A pledge shared across our network
Launched in Doha in 2025, the QNB Blue Pledge united our employees with one purpose: protecting the marine environment.
The journey began with employees sharing their hopes for a more sustainable marine environment through sea wish bottles. It then expanded across our international network, with each market translating the pledge into action.
In Qatar, employees and their families explored marine conservation through workshops and experiences. QNB Egypt supported the preservation of Al Alamein Beach through clean-up and awareness activities. QNB Indonesia focused on plastic pollution through education and recycling, while initiatives in Tunisia and Türkiye helped children understand the importance of protecting beaches, forests, biodiversity and natural resources.
Together, every action reflected the same belief: environmental responsibility begins with awareness but grows through participation.

Backing ambition with measurable progress
The QNB Blue Pledge is one expression of our broader leadership in responsible banking, combining environmental awareness with measurable action and best practices across our business.
In the past year, we provided more than QAR 40 billion in sustainable financing and issued a EUR 750 million green bond, the largest issuance of its kind by a Middle Eastern bank at the time.
We also became the first bank in Qatar to announce a Net Zero ambition for 2050 and the first bank in the Middle East to obtain independent assurance of portfolio-wide Scope 3 financed emissions. Together, these achievements demonstrate how we are turning our sustainability ambition into transparent, accountable and meaningful progress.

Our journey continues
One year on, the QNB Blue Pledge represents more than a moment in our sustainability journey. It reflects the role individuals can play in creating change and the responsibility we share as a leading financial institution.
As we look ahead, we will continue turning awareness into participation and ambition into measurable progress, using responsible banking to support a more sustainable future across the markets and communities we serve.